Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932, made wooden furniture and toys. The business was not very profitable and he struggled to make ends meet in the beginning of the 30s. However, in 1934, he shifted his focus on building toys — and changed the name of his company to LEGO which was a contraction of the Danish words „leg godt“ (play well).

In the 1960s, the company expanded to other Nordic countries. The company also developed a smaller brick that was suitable for smaller hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed children to build more precise models.

In the 1970s, Lego began to incorporate new features to make its products stand out from competition. For instance, they included diverse faces to their miniature figures. This made the figures look more real and allowed them to display different expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of making vehicles as well as other machines that move.

The next major step for the company was when it introduced dedicated themes — a system within the systems that allowed users to create a specific world or scenario. The company was able to increase its brand recognition and attract younger customers. In addition https://lego-x.com/2021/12/07/the-best-places-to-buy-lego/ the company expanded its production, opening factories in South Korea, Malaysia, and Brazil.